Here in Hartford is a travel guide and a marketing campaign all in one. As new business is brought to the Hartford Area our client needed both assets to post on social media and a physical and digital guide that would allow consumers to understand what is here in hartford.  As graphic design director, the project was spearheaded by gathering assets, photography, and business information. Made in Photoshop and InDesign, the Here in Hartford Guide was created. 

Metro Hartford Alliance, Hartford Chamber of Commerce

To increase brand awareness of Pratt Street in order to be a fun, desirable, and trendy destination for Hartford residents, specifically Gen Zers, Millennials and Gen Xers. 

Graphic Design Director

Challenges: Lack of business information, incomplete forms, no-contact from vital partners of small businesses

Solution: Creation of mock pages for the remaining businesses to fill out once ready. 

Adobe Photoshop, XD, InDesign, Canva, Google Suite, Microsoft Suite